This is the simplest way to explain it of course, as there are over 200 ranking factors that Google uses in their algorithm. Website B however, even if your user experience there is also pretty smooth, it also doesn’t really answer the question you posed (in fact, it’s just trying to sell you something).įor Google, it would make more sense to rank Website A as it is the one that gives the user most what they need. There are a couple of websites that show up to answer your query, and you notice that Website A gives you the answers you need and a pleasant user experience. Let us say that you needed some information on retargeting marketing, so you type in the query “ What is retargeting marketing?” on Google. It’s marketing by keyword competition in the search engines. SEO is making it easier for your target audience to find you. This tells you that we are the most relevant result for your query.Īnd Google is far from being the only search engine out there.īasically, that’s what SEO is. It is a great way to tell people who use search engines: “Hey, look, I’ve got what you need.” And mind you, Google receives about 8.5 billion queries per day.įor example, when you Google “SEO Philippines,” you will see that we are the #1 search result. SEO is like marketing in the search engine. Marketing is all about getting more people to see what you’re selling or promoting. SEO makes your site more visible to internet users. If your site provides that information but it doesn’t show up on the search engine results page, then your site is next to useless. People who surf the internet almost always look for information they need. Search engines are a big way to get traffic to your site-that is if you have the right content. There are two main reasons why SEO is important. It is part of digital marketing, and it is the process of making your website a better-ranking site in the search engines than other websites with the same niche or market as yours. SEO is an acronym for Search Engine Optimization. You will also learn about the different SEO tools that you can use for research and monitoring. Here in the first part of our learn SEO series, Learn SEO: The Complete Guide for Beginners, you will be introduced to the different kinds of SEO, the most important ranking factors, notable algorithm updates, and so on.
With SEO, you can increase the targeted traffic to your website from search engines. SEO is an essential skill for marketers and an essential practice for anyone trying to break into the online landscape.